Content koolhaas pdf free download

Translate PDF. This digital version of the text is an exact reproduction of the print version. For further information on the journal, please visit www. The grid design of Manhattan, he suggested, created a space that was both ordered and fluid, and that symbolised the city itself: a space of contradiction. Recently Koolhaas has expanded this celebration of congestion to encompass the congested state of consumer culture.

Designing for fashion companies and corporations, he has employed an eclectic mix of art, architecture, design and commerce, claiming to use the mechanisms of consumerism to expose its excess. Content extends this exploration of the commercial market by conflating fashion, design, art and architecture in the one publication. Content is contradictory, presenting academic work disguised as a magazine, and a magazine disguised as academic theory.

It includes advertisements, the pages are printed on thin, glossy paper and its cover includes a logo, a barcode, bright colors and catch-lines. These apparently subversive tactics are undermined, however, by the placement of Prada and Gucci advertisements on the following four pages.

Yet even this commercialism is contradictory. The Prada advertisement, for example, features a photograph of a street vendor selling fake Prada bags on the street. As a result of these conflations, the text becomes virtually indecipherable. An assault on the senses, it presents a myriad of spectacular images, collaged text, computer graphics and architectural plans.

While this strategy might be self- conscious, it does little to change the effect. Particularly at stake is the place and space of visual artistic practice. Content is full of artistic appropriations. The setting is a fashion parade, where a darkened audience is enraptured by a central model on the catwalk, whose figure emits a whitened light and whose digitally doubled image acts as a halo.

Art and theory are present, apparently, but they just happen to be in the service of the commercial interests of companies such as Gucci and Prada. Theexpression in this word makes the reader feel to read and read this book again and again. PDF Formatted 8. Format it howeveryou want!

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It gives the readers good spirit. Although the content of this book aredifficult to be done in the real life, but it is still give good idea. It makes the readers feel enjoy and still positive thinking. This book really gives you good thought that will very influence for the readers future. How to get thisbook? Getting this book is simple and easy. You can download the soft file of this book in this website. This website is available with pay and free online books.

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